Campus Wayfinding With Digital Signage

Let’s talk about campus digital signage wayfinding and how to make it better. Screens change everything when it comes to providing students and visitors an easy-to-understand navigation around the college grounds. Campus wayfinding signage is a perfect tool every educational institution can use.

What is campus digital signage wayfinding?

Navigating campuses can be a tiresome and confusing process. Whether you’re coming for the first time, or you’ve already been to the vast university grounds, finding your way around may be quite a challenge. This is especially true for campuses with multiple buildings and buildings with multiple floors. 

Campus digital signage wayfinding is the ultimate solution to make navigation better with screens. 

Displays are ideal for broadcasting directions, providing visitors with important information, visualizing floor plans, and, well, making sure that a person goes from point A to point Z without any hassle. 

It’s not like we’re getting this information from thin air, hundreds of colleges around the US already have campus wayfinding solutions. As technology progresses and all things digital become an important part of daily life, the demand for effective screen-driven networks just increases.

Why do colleges opt for campus wayfinding signage?

Screens are versatile and colleges utilize them with a full technological force. It’s not only wayfinding you’re getting when opting for display technology. Your institution also gets a powerful communication solution with a wide array of content marketing possibilities. 

That’s why the real question here is: why isn’t your college using campus digital signage wayfinding yet?

What are the benefits of campus wayfinding digital signage? 

The main reasons why a college would want to install a campus digital signage network for wayfinding include: 

– making navigation easy and straightforward for the students, professors, and visitors

It may not seem like a big deal, but making sure everyone is comfortable navigating around campus is a way to show that your college cares. And care goes a long way. From eagerness to pay tuition fees to a strong wish to study at your college, from a better image in the eyes of parents to a better workplace for the employees. 

– state-of-the-art communication system in case of emergencies

Things happen and when they do, it’s best to be prepared. Signage technology allows you to broadcast emergency messages in a matter of seconds. Also, when the screens are placed around campus, it’s much easier to guide people to the destination. 

– a superb branding tool

Digital signage is always about marketing. And wayfinding screens can work for raising brand awareness for your college. The directional content can be combined with a promotional one. You can highlight important events, announce special propositions, and promote the tuition options. 

– maps made practical

A static map is wayfinding 101. But it can be too hard to read and interact with if your campus is big. Why not use signage technology to improve the map experience? You can show QR codes, use AR to guide your visitors, and show directions in real-time with the help of displays.

What are the types of wayfinding content for campus screens?

With cloud-based digital signage for Apple TV, you can have various types of wayfinding content on your campus. The key here is the freedom of creativity.

Kitcast 2.0 allows you to design your own photos and videos that can be then broadcasted for wayfinding purposes. 

Also, our software is the first on the market that enables colleges and universities to use the power of AI for designing content. All you have to do is type what image or video you want to create and the artificial intelligence will do the rest of the work.

Here are the content types you can use for wayfinding digital signage: 

– images of the map, close-ups of selected sections, floor plans

– directional content (arrows, floor information, door numbers, etc.)

– QR codes leading to specific wayfinding-themed blocks on your website

– queueing system if you need one

– real-time information about the room occupancy

– emergency alerts

How to start with campus digital signage wayfinding?

Kitcast 2.0 enables you to start creating wayfinding content for your college in a matter of minutes. All you need is the screens and the Apple TV streaming box. 

Our software is cloud-based meaning you won’t need any expensive servers or unnecessary additional equipment to deploy your college digital signage network. 

Just connect the Apple TV to the screen. Then download and install the Kitcast app from the App Store. Follow simple steps to link every screen within the app. And that’s it. Our Dashboard is your control center for all the content management and you’re ready to create awesome wayfinding right away.

Give it a try with our free trial. No credit card is required.