About Kitcast
Kitcast — the digital signage software company that started on Apple TV.
Founded in 2014 in California, Kitcast launched the first digital signage app on the Apple TV App Store on October 30, 2015. The platform also runs on Android, BrightSign, Samsung, LG WebOS, ChromeOS, and macOS — trusted by Walmart, Hilton, Apple, Penn State, and The New York Times across 160+ countries.
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Our story
October 30, 2015.
Apple opens the tvOS App Store. On the same day, one digital signage app is already live: Kitcast.
That timing wasn’t luck. Months earlier, Apple had quietly handed the founding team a pre-release tvOS dev kit under NDA. They built the product in secret, against a launch date no one outside Cupertino could confirm.
When the App Store opened, Kitcast was the first digital signage app available for Apple TV.
The team behind it
Founded in 2014, California.
Kitcast was founded in 2014 in California by Egor Belenkov (Forbes, 2012) and Oleksii Chyrva. Before Kitcast, they had spent years building software inside the Apple ecosystem.
Apple ecosystem heritage
Software-first. Apple-native. A decade together.
Egor and Oleksii first built and exited Egozoo Games, then joined MacPaw — one of the world’s leading Mac software companies, whose products reach more than 30 million people every month and run on every fifth Mac on Earth.
Egor helped launch Setapp, the subscription platform that became the largest alternative to Apple’s Mac App Store, and led business development across MacPaw’s portfolio — including DevMate, the developer licensing and distribution platform later acquired by Paddle in 2017. Oleksii led product work on CleanMyMac, one of the most recognized Mac utilities in the world.
By the time Kitcast launched, the core team had been working side by side for over a decade, through multiple exits. That background gave Kitcast its original edge: Apple-grade UX, native software thinking, and enterprise reliability in a category that had accepted outdated tools for far too long.
The bet
Make Apple TV mission-critical infrastructure.
What they saw in digital signage was a category the industry had given up on: clunky hardware, hostile software, IT teams babysitting Windows boxes glued behind monitors. Their bet was that the right answer wasn’t another web dashboard — it was a native tvOS app that turned an Apple TV into mission-critical infrastructure.
Co-founders Anna Myroshnychenko — former head of corporate sales at Depositphotos, acquired by Vista — and Oleksandr Chyrva (brother of Oleksii), now Kitcast’s CTO and lead software architect, joined to scale the company.
I can just go in and say “give this person access to these three displays” — and they go do it. Without a lot of work.
$750K seed round from SMRK
Kitcast raised $750,000 in seed funding from SMRK Capital. The investment fuelled expansion beyond Apple TV, scaled the engineering team, and accelerated growth into enterprise accounts.
Today
A decade later — same conviction, bigger walls.
Kitcast is the first and most established native tvOS digital signage platform. It runs inside Tesla, Marriott, The New York Times, Stanford University, McLaren, and hundreds of other organizations across Fortune 500, education, healthcare, and government — operating in more than 160 countries, from single-screen businesses to enterprises managing thousands of displays.
Same conviction we shipped on Day 1. Just bigger walls to put it on.
Some of the organizations using Kitcast
Our CEO
Meet Egor Belenkov
Egor Belenkov
Egor founded Kitcast in 2014 after a decade inside the Apple ecosystem. Before Kitcast, he built and exited Egozoo Games, helped launch Setapp at MacPaw, and led business development for DevMate — the developer licensing platform acquired by Paddle in 2017. Recognized by Forbes (2012) as one of the top promising young entrepreneurs.
At Kitcast, Egor leads product strategy, customer relationships with Fortune 500 accounts, and the company’s long-running bet that native tvOS is the most reliable foundation for enterprise digital signage.
Mission & values
Apple-grade software for screens that matter.
We exist to give every organization — from a single corner store to a Fortune 500 — software-grade reliability for the screens their customers, employees, and visitors actually see.
Reliability over hype
Screens are infrastructure. We ship features only when they meet the bar customers can trust on Day 1, not Day 100.
Multi-platform by design
Apple TV was just the first. Kitcast now runs on Android, Fire TV, BrightSign, Samsung, LG, ChromeOS, macOS, and iOS — and we keep adding platforms as customers’ hardware mixes evolve.
A magic pill for IT
Super-fast to set up, easy to maintain, and intuitive enough that operations, marketing, or HR can manage their own screens without opening a ticket.
Enterprise-grade as standard
SSO, audit logs, role-based access, offline playback — included in Pro, not gated behind sales calls.
Quiet, honest support
Real engineers replying to real questions. No chatbots gatekeeping the team that actually built the product.
Bigger walls every year
From one tvOS app in 2015 to nine native platforms today. We keep adding surfaces, never compromising on the foundation.
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