Cider Press Café (St. Petersburg, Florida, USA)

People's minds are changing. At first, they were scared of vegan food and now it has become more and more popular. People come because we are vegan food.

The secret of success is having something that people want.

We like to create a very casual environment so people feel like they're more at home. You know we don't want to be stuffy. This is vegan food. To some people, that's already kind of a stretch to come in you know. That's where we use things like Kitcast to help us create that environment.

Before, we had a lot of specials and when they came in, they [guests] would have to listen to the server go through like ten different specials or whatever was going on that day. And sometimes as a business, the server's got too busy, the area was too crowded and they just didn't have time to convey the specials to our guests. So we had all these great specials and different items that just weren't being ordered because people didn't even know we had them. So now with Kitcast we’re able to have rotating boards that are showing the specials. I can really be specific as to what I put on those screens during different times and to fit the atmosphere that I want to create.

There were several other products, but none of them had the right combination of features that I needed. And Kitcast did.