Social media wall software

Social Media Wall Software for Digital Signage

A social media wall is a screen that shows live posts from your social accounts and hashtags. Kitcast runs that wall on the TVs you already use — Apple TV, Fire TV, Android TV, Samsung, LG or BrightSign — with Instagram, Facebook, TikTok and X feeds, hashtag filters, scheduling and split-screen zones. Plans start at $7 per screen per month.

No credit card required · Cancel anytime · Works on hardware you already own

★★★★★4.7 on Capterra · 46 reviews
Updated October 2026
Instagram post from a café shown full-screen on a TV with Kitcast social media wallEvent hashtag social media wall with a grid of guest photos and a QR code on a TVSplit-screen digital sign with a store promotion and a live Instagram feed zone

Example screens: spotlight post, event hashtag grid, split-screen with a promo zone

In short

  • What it is: a live, auto-updating feed of social posts on a TV or display in a store, lobby, campus, gym or venue.
  • What Kitcast shows: Instagram, Facebook, TikTok and X (Twitter) feeds, plus Social Activity, which mixes up to three Instagram and X accounts in one loop, and Yelp reviews.
  • How you control it: choose the connected accounts, filter by hashtags and mentions, set content priority, hide like counts, schedule by time of day, and run the feed in one zone of a split screen. There is no post-by-post approval.
  • Hardware and price: any HDMI screen plus Apple TV, Fire TV, Android TV, BrightSign, Samsung or LG. From $7 per screen per month billed annually ($9 billed monthly), with a 14-day free trial.

Definition

What is a social media wall?

A social media wall is a display that pulls posts from social networks — your own accounts, a campaign hashtag or mentions — and shows them on a screen as they are published. Businesses use it to put social proof where buying decisions happen: customer photos next to a café counter, a campus hashtag in a student center, member shout-outs in a gym, or event posts around a venue.

The term covers three different products. Event social walls are rented for a conference or wedding and projected for a few days. Website social walls are widgets embedded on a web page. Digital signage social walls run every day on TVs in physical spaces, next to menus, promotions and announcements. Kitcast is the third kind.

TypeWhere it runsHow longUsually built with
Event social wallProjector or LED wall at a conference, concert or weddingOne day to one weekEvent social wall services
Website social wallAn embedded widget on a web pageOngoingSocial feed aggregator widgets
Digital signage social wallTVs in stores, lobbies, campuses, gyms and restaurantsAlways on, mixed with other contentDigital signage software such as Kitcast

Supported networks

Which social networks can Kitcast show on a screen?

Each network is an app you add to a playlist. Once connected, the feed refreshes on its own — nobody has to download and re-upload posts.

Instagram Business Feed

Connect an Instagram business account and new posts appear on screen when you publish them. Add hashtags, set content priority and slide view, and show or hide like counts.

Instagram app →

Facebook

Connect your Facebook account and show its posts on screen next to your other feeds, so updates you already publish reach people in your space.

TikTok Feed

Build the feed from the hashtags and mentions you choose, so only posts about your topic play. Toggle like counts and schedule when the feed appears.

TikTok app →

X (Twitter) Feed

Connect your X accounts, feature specific hashtags and prioritize the content you want. The same feed can run on every screen in your network at once.

X app →

Social Activity

One wall for several channels: connect up to three Instagram and X accounts, add tags, and set how long each post stays on screen.

Social Activity app →

Yelp reviews

Prefer reviews to posts? Show recent Yelp reviews for each location, with run time and per-item timing you set.

Yelp app →

See every integration on the apps page.

Setup

How do you put a social media wall on a TV?

Four steps. The first screen usually takes one session; adding more screens is the same pairing step repeated.

Connect a player

Plug an Apple TV, Fire TV, Android TV box or BrightSign into the screen — or use a Samsung or LG display with the app built in. Install Kitcast and pair it with the on-screen code.

Add a social app

In the dashboard, open Apps and choose Instagram Business Feed, TikTok Feed, X Feed or Social Activity. Connect the account you want to show.

Set filters and timing

Pick hashtags and mentions, set content priority, choose whether like counts show, and decide how many seconds each post stays up.

Schedule and publish

Add the app to a playlist or a screen zone, set when it runs, and publish to one screen or a whole group. Preview the result before it goes live.

Need screenshots of each step? Read the step-by-step guide to showing social media feeds on screens or see how Kitcast works.

Layouts

What should a social media wall look like on a screen?

People read a wall from several meters away and only for a few seconds. Large photos, short captions and one clear call to action — usually the hashtag to post with — work better than a dense copy of a phone feed.

Full-screen social media post spotlight on a gym TV

Spotlight

One post at a time, full screen. Best for single screens seen from a distance — gym floors, waiting areas, storefront windows.

Grid social media wall with six guest photos and a campaign hashtag

Hashtag grid

Several posts per slide with the campaign hashtag on screen. Best for events, campus spaces and busy venues where you want people to join in.

Split-screen menu board with a live Instagram feed in a side zone

Split screen

The feed runs in a side zone while the main zone shows a menu, promotion or announcement. Best for cafés and stores where the screen has another job.

Where it works

Where do social media walls work best?

Anywhere people wait, queue or gather — and where a photo from another customer is more convincing than an ad.

Retail stores

Show customers wearing or using your products near fitting rooms and checkout, and rotate the feed with seasonal promotions.

Retail digital signage →

Restaurants & cafés

Put guests' photos of your dishes in a zone next to the menu, so the board sells with social proof as well as prices.

Digital menu boards →

Schools & universities

Run the campus account and event hashtags in student centers, athletics facilities and admissions lobbies.

Education digital signage →

Gyms & studios

Celebrate member milestones and class highlights between workout content and schedule updates.

Gym digital signage →

Corporate lobbies

Show the company's own posts — launches, hiring, culture — to visitors and employees in reception areas and break rooms.

Corporate communications →

Events & venues

Put the event hashtag on screens around the venue so attendees see their own posts appear during the day.

Event digital signage →

Compare

Social wall service or digital signage: which do you need?

Both put social posts on a screen, but they solve different problems. Pick by how long the wall runs and what else the screen has to do.

Dedicated social wall serviceKitcast digital signage
Main jobCollect and moderate posts from many networks for one event or web pageRun everything on your screens: social feeds, menus, promotions, video, announcements and dashboards
Where it playsBrowser, projector, LED wall or a website embedApple TV, Android TV, Fire TV, BrightSign, Samsung, LG, macOS, iOS and a web player
NetworksVaries by vendor; often a long listInstagram, Facebook, TikTok and X, with Social Activity to combine Instagram and X accounts
Post-by-post approvalOften availableNot available; control comes from connected accounts, hashtags, mentions, priority and schedule
Other content on the same screenUsually the wall onlySplit-screen zones, playlists and time-of-day schedules
If the internet dropsDepends on the vendorThe player keeps showing cached content instead of a blank screen
Pricing modelUsually per event or a monthly subscription per wallPer screen, from $7/month billed annually

Rule of thumb: if you need to approve each guest post before it appears, or run a one-day event wall, a dedicated social wall service is the better fit. For social posts on screens you run every day, next to the rest of your content, use digital signage. See how Kitcast compares with other platforms in our digital signage software comparison.

Brand safety

How do you keep a live social feed brand-safe?

A wall in a physical space is public, so decide what can appear before it goes live. Kitcast has no post-by-post approval queue, so the setup itself is your moderation. These are the controls that matter.

Start with your own accounts

Feeds from the Instagram, Facebook and X accounts you connect show posts your team already published. This is the safest setup for an always-on screen.

Filter by hashtag and mention

If you show guest posts, narrow the feed to a unique campaign hashtag or mentions of your account. A broad hashtag can pull in posts you would not choose.

Control priority, likes and timing

Set content priority, hide like counts if they distract, and choose how long each post stays on screen.

Schedule, preview and limit who publishes

Run the feed only during opening hours or an event, preview the playlist before publishing, and use roles and permissions so only the right people can change screens.

Hardware & pricing

What hardware and plan do you need for a social media wall?

Any screen with an HDMI input plus a supported player, or a smart display with Kitcast built in. No proprietary hardware.

Apple TVAndroid TVAmazon Fire TVBrightSignSamsung TizenLG webOSmacOSiOS / iPadOSWeb player

Starter

$7 /screen/mo

Billed annually · $9 billed monthly

Playlists and scheduling, screen zones, apps and integrations, offline playback, unlimited storage.

Pro

$10 /screen/mo

Billed annually · $14 billed monthly

Everything in Starter plus advanced roles and permissions, SSO (SAML), API, monitoring alerts, MDM and audit logs.

Enterprise

Custom

For large rollouts

Assigned customer success manager, support SLAs, guided onboarding and custom terms.

Every plan starts with a 14-day free trial, no credit card required. Compare all plan features →

FAQ

Social media wall questions

What is a social media wall?

A social media wall is a screen that shows live posts from social networks — your own accounts, a campaign hashtag or mentions of your brand. Event walls run for a few days at a conference, website walls are embedded on a web page, and digital signage walls run every day on TVs in stores, lobbies, campuses and venues. Kitcast is digital signage software, so its social walls run alongside your other screen content.

Can I show my Instagram feed on a TV?

Yes. Add the Instagram Business Feed app in Kitcast, connect your Instagram business account and add the app to a playlist. New posts appear on the screen automatically after you publish them, and you can add hashtags, set content priority and show or hide like counts.

Which social networks does Kitcast support?

Kitcast shows feeds from Instagram (Instagram Business Feed), Facebook, TikTok (TikTok Feed) and X (X Feed). The Social Activity app combines up to three Instagram and X accounts in one wall. For customer reviews, the Yelp app shows recent reviews on screen.

Can I show posts that use our event or campaign hashtag?

Yes. The TikTok Feed app builds the feed from the hashtags and mentions you choose, and the Instagram, X and Social Activity apps let you add tags to feature. Put the hashtag on the screen as well, so people know how to join in.

Can I approve or hide individual posts?

Kitcast does not have a queue for approving or hiding individual posts. You control the wall through the accounts you connect, the hashtags and mentions the feed uses, content priority, like-count display and the schedule. For a public screen, show your own accounts or a unique campaign hashtag; if every guest post must be approved first, use a dedicated social wall service.

Can a social media wall share the screen with other content?

Yes. Kitcast screen zones split one display into regions, so the social feed can run in a side zone while the main zone shows a menu, promotion or announcement. You can also mix the feed into a playlist with videos and images and schedule it by time of day.

What happens to the screen if the internet goes down?

Kitcast players cache content locally, so the screen keeps showing what was last synced instead of going blank. When the connection returns, content syncs again automatically.

How much does a social media wall cost with Kitcast?

Kitcast is priced per screen: Starter is $7 per screen per month billed annually or $9 billed monthly, and Pro is $10 billed annually or $14 billed monthly. Hardware is separate — an Apple TV, Fire TV, Android TV box, BrightSign player or a Samsung or LG smart display. Every plan starts with a 14-day free trial without a credit card.

What hardware do I need?

Any screen with an HDMI input and a supported player — Apple TV, Amazon Fire TV, Android TV or BrightSign — or a Samsung or LG smart display with Kitcast installed. Kitcast also runs on macOS, iOS and in a web browser player.

Put your best posts where customers can see them

Connect Instagram, Facebook, TikTok or X, choose a layout and publish to every screen from one dashboard.

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