Digital Signage Use Cases

A digital signage use case is the job a screen does. The most common digital signage use cases are:

  1. Digital menu boardsfor restaurants, QSRs and cafés
  2. Digital bulletin boardsfor announcements, calendars and alerts
  3. TV dashboardswith live KPIs from Power BI and Tableau
  4. Social media wallsfor lobbies, events and stores
  5. Wayfinding and directoriesfor hospitals, campuses and offices
  6. Waiting room screensfor clinics, dealerships and service desks
  7. Lobby and reception displays with welcome messages and visitor info
  8. Meeting room displays showing a room's calendar and booking status
  9. Retail promotions with offers, product videos and seasonal campaigns
  10. Video walls built from several synchronized screens

Each page below shows real layouts, what you need to set it up and what it costs. All of them run on the same Kitcast account, on the TVs and players you already have.

Choose

Which use case fits your screens?

Start from what the screen should do, not from the industry. Most organizations combine several of these on the same screens.

If you want to…Use caseTypical placesWhat plays
Show prices and specials that change by time of dayDigital menu boardsRestaurants, QSRs, cafés, cafeteriasMenus from templates, item and price updates, dayparting schedules
Replace paper notices and cork boardsDigital bulletin boardsOffices, schools, churches, break roomsAnnouncements, calendars, news, weather and urgent alerts
Keep team KPIs in view all dayTV dashboardsSales floors, support teams, factories, warehousesPower BI and Tableau reports, including private ones, and shareable web dashboards
Show what people post about youSocial media wallsLobbies, events, venues, storesInstagram, Facebook, TikTok and X feeds with hashtag filters
Help visitors find their wayWayfinding signageHospitals, campuses, airports, office buildingsFloor plans, directories and directions you design, updated from one place
Keep visitors informed while they waitWaiting room screensClinics, dental offices, dealerships, service desksQueue and service info, health or product tips, news and weather
Welcome guests and share company newsLobby and reception displaysOffice lobbies, hotel receptions, front desksWelcome messages, visitor info, brand videos and announcements
Show who booked a room and whenMeeting room displaysMeeting rooms, huddle spacesA room's calendar and booking status, on an iPad by the door or a TV inside
Promote offers where people buyRetail promotionsStores, showrooms, shopping centersOffers, product videos and seasonal campaigns, scheduled by store
Make one big picture from several screensVideo wallsLobbies, control rooms, venues, flagship storesVideo and images played in sync across several screens

One platform

What every use case has in common

You don't need separate software for menus, dashboards and announcements. The same Kitcast account runs all of them.

Hardware you already own

Apple TV, Android TV, Amazon Fire TV, BrightSign, Samsung Tizen and LG webOS displays, plus macOS, iOS and a web player.

How it works →

Zones and playlists

Split one screen into zones, for example a menu with a promo video, or a dashboard with announcements and a news ticker.

Scheduling

Change what plays by time of day or date: breakfast and lunch menus, shift-change messages, event-day social walls.

Every screen from one dashboard

Group screens by location, floor or team, publish to all of them at once and see which screens are online.

Starter

$7 /screen/mo

Billed annually · $9 billed monthly

Menu boards, bulletin boards, social walls and wayfinding content: playlists, scheduling, zones, calendars, news and weather.

Pro

$10 /screen/mo

Billed annually · $14 billed monthly

Everything in Starter plus dashboards (Power BI, Tableau and more), web pages, live streams, SSO, API and monitoring alerts.

Enterprise

Custom

For large rollouts

Assigned customer success manager, support SLAs, guided onboarding and custom terms.

Every plan starts with a 14-day free trial, no credit card required. Compare all plan features →

By industry

See how your industry uses digital signage

Industry pages show which use cases a sector combines and what each screen typically shows.

FAQ

Digital signage use case questions

What are common digital signage use cases?

Common uses include digital menu boards, digital bulletin boards for announcements, TV dashboards with live KPIs, social media walls and wayfinding screens. Lobby displays, directories and video walls build on the same pieces. Kitcast runs all of them from one account.

Can one screen handle more than one use case?

Yes. Split the screen into zones, for example a dashboard next to announcements, or schedule different content by time of day, such as a breakfast menu in the morning and a lunch menu at noon.

What hardware do I need for digital signage?

Any TV with an HDMI input plus a supported player: Apple TV, Amazon Fire TV, Android TV or BrightSign. Samsung and LG smart displays can run Kitcast without an extra box, and macOS, iOS and a web player are also supported.

How much does digital signage software cost?

Kitcast Starter is $7 per screen per month billed annually ($9 monthly) and covers menu boards, bulletin boards, social walls and wayfinding content. Pro is $10 per screen per month billed annually ($14 monthly) and adds Power BI and Tableau dashboards, web pages and live streams. Every plan starts with a 14-day free trial.

What is the difference between use cases and industries?

A use case is the job a screen does, such as a menu board or a dashboard. An industry page shows which use cases a sector combines, for example menu boards and promotions in restaurants, or dashboards and safety messages in manufacturing.

Pick a use case and try it on your own TV

Pair a player, choose a template and publish your first screen.

No credit card · Cancel anytime · 14 days free