Digital Signage Trends 2024: Challenges and Opportunities

A new year means new digital signage trends article. What does 2024 have in store for signage technology? What will be hot next year and what won’t? It’s time to deep dive into the top predictions for the digital signage industry in 2024. Let’s go.

The rise of mega digital signage

Three words. Las Vegas Sphere. Opened in 2023, it has instantly become a centerpiece of tech discussion. What many didn’t quite empathize with is the fact that the spherical outline of the structure is, in fact, one gigantic LED screen. 

And although there was a report of a $100 million loss for The Sphere, not everything worked smoothly tech-wise, and it has already faced a plethora of problems, one thing remains clear. There’s an appetite for bigger, bolder, more immersive digital signage solutions. And The Sphere is just the beginning. 

Another mega-screen-powered project has graced the American landscape. Its opening wasn’t as epic as The Sphere’s, but it’s still worth mentioning. We’re talking about TSX Stage, a fresh addition to the densely populated display canvas of Times Square. You can see its fantastic capabilities by yourself here: 

Is there a future for such mega-screen-powered solutions? Absolutely.

MSG, the company behind Sphere, is reportedly in talks to license the venue’s concept to Abu Dhabi and South Korea. London is also in the books (although, there’s a battle with the locals and opposition from the mayor).

Nevertheless, going mega is among the hottest digital signage trends 2024. What it means? People want more bombast and more impressive solutions. The beauty of screen technology lies in the fact that you can make magic work even without going full monster display mode. The smart engagement strategy and spectacular content would be more than enough. 

By the way, don’t forget to check out our article about the 6 Best Ad Campaigns of Las Vegas Sphere.

AI seems like a reality at last

ChatGPT has turned the world upside down. January 2023 saw the solution skyrocket to the fastest-growing consumer software application in history with 100 million acquired users. 

Basically, the whole of 2023 was brands outwitting each other with the help of AI, internet users asking AI to draw nonsensical and sensical things, TikTok having a field day with AI-powered filters, and Sam Altman getting fired and employed again as OpenAI CEO.

In other words, it was a pretty chaotic yet super exciting year for AI technology. 

As Altman stated in the Time interview after receiving the “CEO of the Year” recognition from the magazine: “2023 was “the year that they started taking AI seriously.”

And we can’t agree more.

2024 will be the year AI gains traction. Machine learning is getting better with every conversation ChatGPT has with the user and every piece of information it is fed with. This is just the “beginning,” says the CNN article about the year of ChatGPT AI domination and adds that “Pandora’s box is open, and we’re figuring out what that means.” 

What remains crystal clear is that AI has already changed the way digital signage content is produced. While AI can’t conquer the world and enslave humans (yet), it can help design, illustrate, write, draw, and engage.

That’s why digital signage software providers are already equipping their applications with basic AI tools and more is yet to come. 

2023 was finding ground. 2024 will be securing it. 

As a company at the forefront of digital transformation, Kitcast is going to incorporate new exciting features in the coming versions so follow our news to try it first-hand.

The EXPERIENCE takes the central stage

Having a screen at your store is not enough in 2023. Using it to provide an immersive experience to your customer is the new normal. 2024 will only deepen this new kind of online pattern of working with people. 

The change was first brought about by the effects of COVID-19 when virtually everything went completely online. Shops were closed, businesses shut their doors, and e-commerce became the new normal of the market. 

When the stores opened again the expectations of the customers weren’t the same. Hybrid everything became a new trend and it led to the blurring of the line between the online and offline. 

With the rise of AR and VR, the approach to retail has become more experiential. Customers in 2023 wanted to be entertained, they wanted to be immersed. This trend is sure to go on in 2024 as well. Holograms, 3D billboards, sensory solutions, and AR-enhanced mobile experiences are part of this. 

How to bridge the gap between the online and offline? Here’s where the screens come into play. Displays being a link to immersive experiences is among the hottest digital signage trends in 2024.

TikTokization of everything

No one underestimates TikTok in 2023. In 2024 it is projected to just grow. And grow more. A Gen-Z-populated powerhouse of a social media platform influences the way content is consumed, what music we listen to, and how advertisers market.

It will reign supreme in 2024 too. Of course, if the US won’t forcefully limit its operations. Even if it happens, the impact on society and advertising has already been high. 

When it comes to digital signage trends in 2024, TikTokization of content delivery is hot in 2023 and is predicted to continue be that. 

What do we mean by this Frankenstein word exactly? It’s about a short attention span and filling this short attention span with engaging content. TikTok operates predominantly with videos and display technology does the same. The modus operandi of both are similar. The secret to success for marketers is applying the best practices of TikTok engagement to real life and trying to emulate the attention-capturing effect that this social media is famous for.

Innovative advertising is among the digital signage trends in 2024 

Technology is constantly evolving. Screens are constantly evolving. The consumers just get the best of it. 

In 2024 we’re going to see more innovative advertising campaigns that use screens, more audacious DOOHs, and cooler indoor engaging solutions. 

The 3D billboards will get more creative, the AR and mobile technology will get more confident, and holograms will be omnipresent. 

In any case, we are fully ready to embrace these new ways to express creativity. 

While we’re at it, be sure to check out our roundups of the most innovative advertising campaigns of 2023 such as: 

5 Coolest Examples of Hologram Marketing (+5 more)

7 Celebrity Ads We Loved In 2023

5 Most Creative Fast Food DOOH Campaigns

TOP 7 Fantastic AR Billboards that Amazed Us + Awesome 3D Ads

Here's our previous list of digital signage trends 2023

It’s time to talk about what the digital signage trends for 2023 are. We leave 2022 behind with a bit of uncertainty, post-Covid recovery of economics, and a belief that everything should be better in 2023. Digital signage market trends allow you to project what’s coming and help you adapt your strategy accordingly.

How do we evaluate the digital signage trends for 2023?

Kitcast is a digital signage software company. That means that we’re constantly evolving for our clients and keeping up with all the latest technological developments. It’s important to keep the software updated to the latest standard and deliver the best digital signage experience possible. 

But when it comes to the digital signage trends of 2023, we’re mostly looking into the industry’s direction. Because at the end of the day, it’s all about the market. This year we’ve participated in several top digital signage events such as Infocomm, DSE, and eTail Connect. Why it’s important? Because keeping contact with the industry gets you the fullest picture of what’s coming. 

We’ve talked to fellow digital signage companies, got insights from the leading experts, and seen the next-gen technologies firsthand. Today it’s time to share the knowledge with you. So here are the digital signage trends of 2023. Hint: it’s going to be an exciting year for screen technology. Let’s see how exactly.

Cloud takes the central stage

Although it’s 2023, we’re still very much talking about the hardware digital signage. Whether it’s because the old things die slowly, or as a matter of habit, this part of technology doesn’t go away easily. The great news is that cloud-based software is on the rise and it is projected to stay this way in 2023. 

As interconnectivity and interactivity take the central stage, it’s only a matter of time before cloud-based becomes the only standard of high-quality digital signage. When we talk to clients and industry specialists one thing that gets mentioned a lot is the word “flexibility”. COVID has taught businesses and organizations around the world a valuable (and painful) lesson that the more flexible in content delivery you are, the fewer problems you might have in the longer run. 

Cloud-based digital signage solutions provide flexibility and they guarantee you freedom from complicated hardware conundrums. 

Also, the power of the cloud grows stronger. It is enabled both by the refinement of the technology and the vigor of the market. When Kitcast was launched we chose Apple TV as a perfect device to support our software. However in the beginning it had its limitations and we mostly catered to small and medium businesses. 

Today, it’s a whole different story. The capabilities of Kitcast grew partly thanks to the talented team of programmers and the right positioning on the market, but also partly due to the change in the technology itself. Our bet on Apple TV as a device proved to be a great calculation. 

2023 sees Kitcast presenting the new Enterprise-ready software that can give a powerful digital signage experience for businesses of virtually any size. That’s what cloud primacy looks like. 

The steady growth of the digital signage market

You can’t stop it. The screens are here to stay and 2023 will only see the growth of the signage technology. And in 2024. And even 2025. In fact, the digital signage market size is projected to grow to USD 45.33 billion by 2030 at a 7.7% CAGR. This is quite a positive outlook but it isn’t surprising. 

Anyone in the industry knows the reason. With the rise and rise (and rise) of the internet, social media, e-commerce, and the Internet of Things it’s quite logical that the displays are high on the priority list of businesses around the world. They are easily adaptable, the software that controls them constantly evolves according to the market needs, and the screens themselves get modified each year. 

It’s simply unstoppable and it’s fantastic news for everyone in the industry as well as for the users. 

New ways of social interaction

Social media integration is among the most popular reasons businesses and organizations are using digital signage technology. The rapid rise of TikTok, the switch of content preferences in the old-timers such as Instagram, and Elon Musk’s Twitter takeover all present new opportunities and challenges to businesses that use them. 

The main point of using the screens for social integration won’t change, though. It’s still all about communication and the screens are still the best way to do it. However, businesses should be prepared to change their strategy on the fly in order to respond to the ever-changing content landscape of various social media platforms. 

Frequently Asked Questions

What were the biggest digital signage trends in 2024?

Five top trends defined 2024: rise of mega digital signage (Las Vegas Sphere, TSX Stage in Times Square), mainstream AI adoption for content generation, experience-driven retail design (AR/VR integration), TikTokization of content (short attention spans, video-first), and innovative advertising via 3D billboards and holograms. All built on cloud-based signage as the new standard.

What is the Las Vegas Sphere and why is it relevant to digital signage?

Opened in 2023, the Las Vegas Sphere is a spherical structure whose entire exterior is a gigantic LED display — making it the world's largest digital signage installation. Despite a reported $100 million operating loss, it sparked global interest in mega-scale immersive signage. MSG, the operator, is reportedly licensing the concept to Abu Dhabi and South Korea.

How is AI changing digital signage in 2024 and beyond?

AI is reshaping signage content production. Digital signage software providers including Kitcast now embed AI tools that generate images, videos, slide text, and full templates from natural language prompts. This cuts content design time from hours to minutes and lets non-designers create branded slides. Machine learning also drives personalized content delivery based on audience data.

What does TikTokization of digital signage mean?

TikTokization refers to applying TikTok-style content principles to digital signage: short attention-grabbing video clips (3-15 seconds), bold motion graphics, vertical-format content where displays allow, and trends-driven creative that mirrors what works on social platforms. The goal is filling the increasingly short attention span with content that captures eyes the same way TikTok does.

Why has cloud-based digital signage become the new standard?

Cloud-based signage provides flexibility, remote management, automatic updates, and multi-region scalability without dedicated server infrastructure. Businesses can update content from any browser, scale from one screen to thousands without architectural changes, and avoid the cost and complexity of on-premise hardware. 95% of new signage deployments now use cloud-based software.

How big is the digital signage market in 2024 and 2025?

The global digital signage market is projected to reach $45.33 billion by 2030 at 7.7% CAGR (per Million Insights). North America accounts for ~35% of the market, with Asia-Pacific the fastest-growing region. Drivers include rising adoption in retail, QSR, healthcare, and corporate offices, plus the steady decline of static printed signage.

What digital signage trends matter for small and mid-sized businesses?

SMB-relevant trends include cloud-based software (no server management needed), AI content generation (cuts design cost), template libraries (500+ pre-built designs replace designer fees), Apple TV as affordable hardware ($130), and social media integration to amplify in-store content. SMBs benefit most from cloud signage that scales with their growth without large upfront costs.

How does outdoor digital signage differ from indoor signage in trends?

Outdoor signage (DOOH) trends focus on mega-scale immersive installations (Sphere, Times Square), 3D billboards, anamorphic illusions, and AR-enhanced campaigns viewable through mobile devices. Indoor signage trends emphasize personalization, AI-generated content, audience analytics, and seamless integration with point-of-sale and inventory systems. Both share TikTokization of content style.