Blog

9 Steps to Creating a DOOH Campaign

This infographic breaks a successful DOOH campaign into nine steps, built on target-audience and market research. It distills the essentials of planning digital out-of-home advertising — from defining goals to choosing formats and measuring results — into a quick visual reference.

Kitcast Podcast - Episode 11 - The Pillars of a Customer-Centric Product

Lesson Learned: Digital Signage in the World’s Largest Transport Infrastructures

Public transport infrastructure uses digital signage for passenger information, wayfinding, and DOOH advertising across metro areas. Standout solutions include Birmingham's roadside DOOH network, Via Rail in Canada, Paris's smart bus shelters, and San Francisco's digital transit shelters — networks where digital ad campaigns can lift sales by 10–18%.

7 Science Facts Behind the Digital Signage

Kitcast Podcast - Episode 10 - 7 Questions to Ask Yourself If You Are a Digital Marketer

“It’s Just a Screen, Right?“: What You Get Wrong About Digital Signage

Digital signage is often misunderstood. This myth-busting guide corrects common misconceptions — that it's just a video billboard, that passive-audience interactions can't be measured, that only specialists can manage it, and that viewers won't recall what they saw — while explaining the real benefits and use cases.