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Digital signage guides, tips, and industry insights

“It’s Just a Screen, Right?“: What You Get Wrong About Digital Signage

Digital signage is often misunderstood. This myth-busting guide corrects common misconceptions — that it's just a video billboard, that passive-audience interactions can't be measured, that only specialists can manage it, and that viewers won't recall what they saw — while explaining the real benefits and use cases.

“I Think It's a Serious Player Already.”: Dave Haynes From Sixteen:Nine on SoC Displays.

With many insights and ideas brought up, this interview can change the perspective for many companies that are in search of new digital signage solutions. Last year Dave was very optimistic about the rise of SoC(System on Chip) technology.

5 Mistakes to Avoid in Choosing the Digital Signage Tech

The five most common digital signage technology mistakes are choosing the most expensive option over the most convenient, ignoring scalability, overlooking your niche's specific needs, not accounting for the installation environment, and budgeting only short-term. Avoiding them prevents wasted spend on the wrong hardware or software.

The Digital Signage Cream of the Crop: Reviewed by Dave Haynes From Sixteen:Nine

In this Kitcast podcast excerpt from the DSSE interviews, Sixteen:Nine's Dave Haynes reviews the most trending developments on the digital signage market — sharing an industry expert's perspective on the technologies and approaches shaping the sector.

A Checklist for a Successful DOOH Marketing Campaign

A successful DOOH advertising campaign follows a clear checklist: define your campaign goal, research your target audience, calculate the budget, choose the right screen format and locations, and determine the action you want viewers to take. Working through each step before launch keeps digital out-of-home spend focused and measurable.

Kitcast Podcast feat Sixteen:Nine– Episode 9 – What About the Digital Signage Market?

In Episode 9 of Kitcast's 'What about…' podcast series, recorded at the Digital Signage Summit Europe in Munich, Sixteen:Nine's Dave Haynes discusses the digital signage market — from interactive signage to video walls — sharing insights from the event's speeches and case studies.