According to the State of Digital Signage 2026 report by Kitcast, finance runs the most news-heavy screens in the dataset (52%, tied with airports) and the largest average networks — a mean of 8.4 screens per workspace. telemetry
Branch signage has a recognizable personality: news on 52% of screens — tied with airports for the highest rate of the 21 industries — alongside weather (85%), media (66%), date and time (65%) and rate-board templates (48%). It's lobby content for people waiting in line with money on their minds.
Two structural quirks. Finance runs the largest networks in the dataset — a mean of 8.4 screens per workspace (median 2.5), branch networks being branch networks. And it has the lowest 90-day device activity of the measured verticals at 68.1%, suggesting a longer tail of installed-but-idle branch screens. On the survey side, 83% of finance operators don't measure ROI survey n=47. Content freshness is solid: median 10.7 days.
What banking & finance screens actually show
Top content types on finance & banking screens, % of screens. telemetry
| Content type | Adoption (% of screens) |
|---|---|
| Weather | 85% |
| Media | 66% |
| Date&Time | 65% |
| News | 52% |
| Templates | 48% |
| Web Pages | 34% |
| Video | 30% |
| Calendars | 24% |
| API | 20% |
| Dashboard | 19% |
| Social Media | 18% |
| Business Apps | 18% |
| Menus | 4% |
% of screens in the industry displaying each content type. Content scan, 10,000+ screens, 21 industries. Cells N≥30. Full matrix in the dataset.
Frequently asked questions
What do banks show on digital signage?
News above all — 52% of finance screens show a news feed, tied with airports for the highest of any industry — plus weather (85%), media (66%), date and time (65%) and rate or product templates (48%).
How big is a typical bank's digital signage network?
The largest in the dataset: a mean of 8.4 screens per workspace (median 2.5) — branch networks span locations, so finance deployments run well above the all-industry mean of ~4.
Do banks measure digital signage ROI?
Rarely: 83% of surveyed finance operators don't measure ROI at all (n=47), in line with the industry-wide 76.5%.
Branches turn these patterns — news, rates, queue information — into practice with role-based screen management; the banking digital signage page shows the typical setup.