Blog

Digital signage guides, tips, and industry insights

"Everyone knows how a PC works, everyone knows how a graphic card gets installed": Katrin Kerber on video walls at campuses.

In this Kitcast podcast excerpt from the DSSE interviews, Matrox's Katrin Kerber discusses video walls — a long-established signage solution that can still be a powerful trick up your sleeve, and why the underlying technology is more approachable than many assume.

What You Can Learn From These Digital Signage Campaigns

Five standout digital signage campaigns offer lessons for marketers: Apolosophy's hair-raising bus-stop ad for Hjärtat, General Motors, and Sephora among them. Each shows how creative, well-targeted screen content can capture attention and dominate a niche — inspiration for building your own high-impact campaign.

Kitcast Podcast feat Matrox - Episode 8 - What About Videowalls?

The new episode of focuses on the video walls market and our guest is Katrin Kerber, Account Manager Graphics at Matrox.

Infographic: The House Digital Signage Built

This infographic, 'The House Digital Signage Built,' shows how versatile screen technology can transform every floor of a building for marketing and audience engagement — a visual overview of digital signage use cases across different spaces and functions.

"We're really focusing on anonymizing the data": Joe Hasenzahl on visual recognition.

In this Kitcast podcast excerpt from the DSSE interviews, DynaScan's Joe Hasenzahl, Director of Advanced Retail Solutions, discusses computer visual recognition technology and the focus on anonymizing audience data — one of the most promising and debated areas in modern digital signage.

“The source of emotion is difficult to backtrack”: DynaScan's Joe Hasenzahl on visual recognition.

In this Kitcast podcast excerpt from the DSSE interviews, DynaScan's Joe Hasenzahl discusses computer visual recognition technology — its potential, its challenges, and why backtracking the source of human emotion remains one of the hardest problems in audience analytics.