From Check-in to Checkout: Maximizing Guest Communication with Digital Signage

Guest communication is better with digital signage in hotels. That’s not only our view, that’s the industry standard. There’s no better time to use screens for engagement than now. Deploying signage technology helps you improve guest satisfaction, enhance branding and boost sales. Here’s how digital signage for hotels does that.

Guest communication matters

There’s nothing better for a hotel than a satisfied guest. Happy customers can do magic for your growth.

We talk about: 

– positive reviews on booking platforms

– referrals 

– spending more on your services

– evangelism of your brand 

According to the Harvard Business Review, acquiring a new customer is five to 25 times more expensive than retaining an existing one.

Then, there’s a correlation between profits and retention.

Per Frederick Reichheld of Bain & Company research, increasing customer retention rates by 5% increases profits by 25% to 95%.

Also, existing customers spend 67% more on average than new ones according to Business.com. 

Investing in guest satisfaction is important. It should be at the core of your growth strategy. While hotels operate within the same customer satisfaction principles as, for example, retail and restaurants, the guest communication is broader here. Buying a pair of sneakers at a Nike store is different from spending a week at a Hawaii resort for a family reunion.

Hospitality industry does much more than selling a product. It sells experience, memories, and emotions. And while the guest engagement results can be extremely positive, there are always increased risks of doing things wrong.  

To engage better with guests you need efficient and flexible tools. Digital signage software for hotels is that solution. 

Let’s dig deeper.

Benefits of using digital signage for hotels

Deploying screens at your hotel creates a content network. Cloud-based solutions like Kitcast make sure that you have an easy yet powerful way to engage with your guests. Of course, there are many benefits of using this technology. 

– better personalization

Today, personalization rules. 61% of customers are willing to spend more for personalized experiences. It has become one of the main drivers of commercial value for hoteliers. Digital signage for hotels helps you create more guest-tailored experiences including personalized offers, promotions and deals. 

– seamless check-in

Every guest’s journey starts with check-in. It’s the hotel’s equivalent of the first impression. As the saying goes, you don’t get the second one.

That’s why it’s important to ensure a smooth and comfortable check-in experience for the guest. Displays are ideal for that. They help reduce waiting times and you can use them to serve as self-check-in stations. 

– hassle-free navigation

I once spent 30 minutes trying to find my room at a big resort in Phuket, Thailand just because the hotel didn’t put the right wayfinding signage. Was I dissatisfied? I was infuriated because of all the time I lost on something so trivial.

With wayfinding using screens, no one will be subjected to such an ordeal. Giving guests directions means keeping them satisfied with the overall experience. Digital signage software for hotels is perfect for that. 

– tailored in-room content

In-room signage is a more private and discreet extension of the hotel’s digital signage network that gives guests personalized information about the facilities, deals, amenities and announcements. It’s a good touch to keep your customers updated. Also, it’s a nice spot to show soft promotions of your hotel’s services. 

– localized content

The hospitality industry is international. To keep guests satisfied, interact with them in their language. You can use screens for that personalizing language and loyalty status. 

– loyalty, rewarded

Loyal guests spend 22.4% more and stay 28% longer than the new ones. Loyalty should be celebrated and promoted. Do that through display technology by making sure your loyal members get recognition and more personalized treatment.

Practical implementation of digital signage software for hotels

Different locations at your hotel serve different marketing purposes. With Kitcast, you can easily create a screen network and start showing engaging content to boost guest satisfaction. 

There’s no need for expensive hardware when you’re using our solution. Kitcast is cloud-based and this means that you’re getting unlimited media storage and full remote control over your content management.

To start using Kitcast you only need an Apple TV device. Our software supports any number of screens. It comes with many templates and widgets that are ideal for creating content for hotel digital signage. 

Here’s how to maximize guest communication with Kitcast in practice. 

At check-in

The lobby zone is a place to welcome guests. Digital signage here is used to: 

– reduce the waiting times by implementing a digital queuing system or self-check-in

– promote services, tours, spa treatments, restaurant deals, etc. 

– give personalized information about the hotel stay

In-room

The room is a place where the guest comes to rest and relax. The content you’re showing there should be intrusive and relevant. 

– personalized offers 

– general information about the hotel

– information about the destination 

– feedback forms

Restaurant, bar or cafe area

Digital signage here is mostly used to: 

– show digital menu boards

– highlight special promotions

Spa and wellness

The wellness center lobby area is great for using screens to: 

– show relaxing visual content that creates the right atmosphere

– promote special treatments 

– promote social media accounts 

At checkout

A warm goodbye is as important as a nice welcome so the guest’s experience at a checkout is vital for satisfaction. Use screens to: 

– gather feedback about the stay

– promote special return deals 

– ask for positive reviews

– showcase loyalty programs

Sounds interesting? Try Kitcast now for FREE!

Get started now for free (no credit card is required)!

Also, we’re rolling out an exclusive 20% discount for all new Kitcasters. The offer is available December 9-31, 2024.

Enter code NEW20 at checkout when signing up.