5 Ways Digital Signage Can Boost Your Hotel’s Bottom Line

Digital signage in hotels means better engagement. When you interact with guests better, the hotel’s profit goes up. Then there’s also a loyalty factor. A satisfied guest is more likely to return. Getting this technology right is the ultimate way to streamline your communication. We’re looking at the benefits of digital signage in hotels to show you what’s possible with screens.

What does digital signage in hotels do?

We started by saying how great signage technology is. But why are we so sure? It’s because screens have proven to be among the most effective ways to engage with target audiences.

Another big advantage of going digital is having full content flexibility. You’re not constrained by anything when you operate a hotel digital signage network. You can choose any content you want and displays are up to any engagement challenge. 

That’s how powerful this technology is. The ultimate goal of hotel digital signage is to improve guest satisfaction.

By deploying screens, you’re making sure that the patrons are well-informed and entertained. And this brings trust and loyalty. 

Read an in-depth guide on the correlation between signage technology and guest satisfaction.

Today, we’re focusing on the financial benefits of digital signage that will appeal to hotel managers and owners.

Digital signage gives you a competitive advantage

Boutique lodgings, high-end brands, hotel chains and independent operators have one thing in common. They exist in a highly competitive space. It isn’t enough to just provide great service or be in the right location. 

As the economy gets more personalized and experience-oriented, the overall customer experience and satisfaction take the central place. In other words, a better guest experience means more revenue. 

This takes us to a challenge that the hotel managers and owners face. How to provide the best level of service and give customers a highly personalized experience? Every hotel needs the right tools to boost its marketing. Screen technology is that magic pill. 

Digital signage in hotels gives you a competitive advantage.

Here are the top examples of how screen technology makes your hotel stand out from competition

Digital technology isn’t only prevalent in everyday life, it has penetrated every single aspect of our lives. People live with their phones on. They expect the businesses they interact with to have the same degree of tech-savvy.

Screens ensure that link between offline and online. But it’s not only digital for digital’s sake. It’s a strategic tool with a diversified set of capabilities. And it has everything to make your hotel stand out from competitors. 

This is how: 

– modernized guest experience

Being in-the-now goes a long way. The more up-to-date your hotel experience is, the more tech-savvy guests are going to appreciate it.

– a branding vehicle

Standing out in a hotel space means having a better and more recognizable brand than the competition. Screens are best at showing visually rich content and helping brands make their message more visible. 

– giving guests that “wow” factor

Impressing people who come to stay at your accommodation is never a bad idea. Video walls, bold content choices, digital artwork, etc. You can experiment with content and ensure that the “wow” is always there. 

– showcasing better advertising and event infrastructure

Event organizers are always on the lookout for great locations. Advertisers prefer digital to static. If your hotel runs a digital signage network, it’s not only for the guests. Events and advertising are also two significant sources of revenue. And when you operate an effective digital signage infrastructure, you’re sure to attract attention from top advertisers and organizers.

– creating a one-of-a-kind atmosphere

Designing a guest experience from A to Z is an art in itself. Atmosphere plays a big part of your branding and screens can be used to show the right visual material that’s in line with your colors and themes. 

As we discussed the main benefits of digital signage in hotels, let’s turn to 5 practical ways how hotel managers can use screens to boost their hotel’s bottom line.

1. Selling better 

Booking a room is just the beginning of the guest journey. You need offline marketing tools to interact with guests on a more personal level. The main goal here is to upsell. And screens are best at this. 

Hotels can sell better by showing highly targeted and high-quality content. Its main goal is to make guests purchase more of what your hotel offers. 

Digital signage content includes promotional photos and videos, announcements, digital menus, etc. 

With screen technology, you can: 

– promote in-hotel amenities

– sell tours and excursions 

– make effective event announcements

– highlight exclusive and time-limited deals 

In other words, having a digital signage network means having a superb upselling tool. 

2. Saving on print

Paper, paper, paper. Many hotels are spending thousands of dollars on print to this very day. Whether it’s an announcement or a promotional flyer, it doesn’t require to be printed to be seen. Screens can do all the job and they will do it better. 

With a digital signage network, you’re saving money on obsolete paper. Instead, you’re getting the most of the screen technology to ensure that the message is actually seen. 

3. Boosting loyalty

An investment in digital signage technology means investing in guest loyalty. The displays show tailored content that can interact with your loyal members better. Also, the technology can be used to promote your loyalty programs and highlight all the benefits of being a member. 

Loyalty is extremely important for any hotel brand. Don’t listen to us, listen to the stats. 

The majority of business (69%) and leisure (59%) travelers are willing to pay between $10 and $50 more per stay at their preferred hotel brand, PWC

44% of consumers say loyalty programs influence their hotel selection, Business Dasher

Members of loyalty programs contribute between 30% and 60% of room revenue, Business Dasher

Hotels need loyal members to earn more. Digital signage is the ultimate way to promote loyalty programs and interact with existing members. That’s why hotel managers love screen technology. 

4. Transforming events

Digital signage per se doesn’t make the hotel an event space. That’s more of an infrastructure challenge. You need a separate strategy for that including space, facilities and trained staff. 

What digital signage does in this regard, is make your hotels a more desirable place to organize an event in. 

Screens transform the conference room and give organizers more ways to interact, engage and realize their digital ideas. In turn, your hotel gets more revenue from successful contracts and returning organizers. A perfect match? You bet. 

5. Streamlining operations

Digital signage in hotels is a multifaceted tool. It has a direct and indirect impact on guest satisfaction. 

Direct communication is everything you’re showing for the guest. This includes wayfinding information, announcements, branding messages, promotional materials, digital menus, alerts, etc. 

But then, it’s also a tool to take your hotel to the next level as a workplace. Screens can be used for internal communication. Keep your staff informed and motivated with scheduling information, room booking system, goals visualization, digital training materials, etc.

How to implement digital signage in the hotel?

With Kitcast you’ll create your hotel digital signage network and boost guest satisfaction. 

It is a cloud-based digital signage software for Apple TV.

Our app supports any number of screens and comes with everything you need for top-level content performance. 

Hotels can benefit from such Kitcast features as: 

– effortless team management

– massive library of purpose-built templates

– tons of drag-and-drop widgets

– AI content creator

– zoning and playlists

Try Kitcast now with a FREE trial (no credit card is required).