5 Amazing Retail Window Displays

We’ve collected the best window display examples to serve as an inspiration for your own. As the industry gets more immersive and personalized, digital signage takes a central stage in store windows. This leads to more visually appealing storefronts, better engagement and more effective promotion presentation.

Why is digital signage a great idea for retail window displays?

Attention is the hottest commodity in 2024. As the spans shrink, brands look for more effective ways to engage with customers.

Digital signage for retail display windows is the tool that gives you almost unlimited creative power. With the content possibilities that the screens possess, your store will stand out.

Cloud-based software like Kitcast gives you the power to interact with your customers on a personal level. Use our ready-to-deploy templates and widgets to craft digital stories and bring stunning visuals to your window display.

The main advantages of digital signage for retail window displays are:

– instant attention-grabbing

– increasing the engagement

– better promotion

– creative freedom

– enabling technologies like AR and AI

Let’s get right to the TOP 5 best retail window displays.

1. LEGO turns its window into a kids’ dream creation

Why: here’s a good example of full-circle user content generation. Firstly, LEGO has announced a competition for children’s drawings with the topic of “What would you do if there’s a traffic jam?” The paintings started flowing, LEGO chose the best ones and turned them into actual objects. But that wasn’t all. One idea made it to the store displays in China.

It was a “Long-legged Car,” a concept drawn on paper by Xiao Ke, an 8-year-old girl. The company spent 700+ hours and used 200,000+ LEGO bricks to make a giant model of the whimsical car. Then, the models were placed into windows at over 500 stores across China.

2. Kansai Airport in Osaka window display by Hermès

Why: Hermès decided to embrace creativity in full for their latest window display at Kansai Airport in Osaka, Japan. The luxury brand collaborated with Ukrainian artist Volodymyr Waone Manzhos and used his drawings to showcase its products. Such a display immediately captures the attention of passers-by in such a busy place as the Osaka Airport and serves as a very chic way to make a fashion statement using new art.

3. Louis Vuitton Holographic window display in Selfridges, London

Why: doing things differently pays off. Louis Vuitton has always been a trailblazing brand and the company has deployed many fantastic window displays in stores around the world. One of the best digital window displays of LV was in London, though. The brand collaborated with HYPERVSN to install the holograms into their products that were shown inside the windows.

The attention-grabbing factor increased exponentially with such an innovative solution. LV had holograms show their branding, highlight items and provide a designer continuation to a phantasmagory-themed window display.

4. GUCCI gigantic LED window

Why: technically, it’s not exactly a window display. It’s a full-fledged LED billboard blown to gigantic proportions. The activation was deployed in Chengdu, China to promote Gucci Lido, a luxury collection inspired by Italian summer. A gargantuan triangular LED display serves as a “window” into Gucci’s world inviting you to take a look inside the fascinating immersive pop-up.

Of course, not every retailer has the space and possibility to deploy a gigantic screen for its retail window displays. Still, this installation shows how digital signage completely transformed the perception of the store and sparks attention. Video walls are great for inviting customers inside your store and creating the “wow” effect.

5. SKIN1004 window display in Seoul

Why: there’s a store in Seoul that looks as if it was sculpted from clay. Raw edges, earthly color and yellow grass “growing” from the surface. That’s a flagship of beauty brand SKIN1004 and it has one of the most visually stunning retail window displays in the world. It changes the usual perception of how the storefront can look and challenges other brands to do the creative redo of their brick-and-mortar stores too.

Moreover, the brand actively uses digital signage technology inside to accentuate the visual primacy and promote selected products. If you were to make a memorable window display, make it unforgettable and atmosphere like SKIN1004 did.