The Kitcast blog is a go-to resource for companies, experts, and anyone using or considering digital signage who wants to make the most of it. The aim of our content is to educate, provide insights and practical knowledge. The editorial standards rest on consistency, authoritativeness, and usefulness of information in every article we publish.

Editorial principles

Kitcast’s content is guided by the core principles:

• Accuracy - all information is carefully researched and all facts are double-checked.
• Clarity - ideas are shared with the audience in a straightforward, digestible way. 
• Relevance - topics resonate with the target audience’s interests and questions.
• Engagement - articles are compelling and encourage more interaction with the material.
• Transparency - cited sources and substantiated claims are obligatory.

Kitcast’s key content values

Our content is a reflection of Kitcast’s dedication to delivering high-quality products. Just like our screen content, the text content on our blog is created to the highest digital standard. 

The core values driving our approach include:

• Knowledge sharing - Kitcast shares best practices, solutions to common challenges, lessons learned, and other types of knowledge for better digital signage understanding.
• Thought leadership - our blog establishes Kitcast as an expert, credible, and reliable source of information about digital signage.
• Practicality - Kitcast’s content always offers clear takeaways and real-world applications.
• Innovation - we explore the cutting-edge trends in digital signage and novel technologies.
• Trustworthiness - information in our content pieces is reliable, unbiased, and backed by trusted, authoritative references.

Style guidelines

Tone and voice

Kitcast’s blog strikes a balance between a polished tone with a sense of professionalism and a conversational style. Our content feels natural and can be described as:

• Clear and authoritative - our blog posts are informative but aren’t loaded with technical terms and aren’t complex to understand.
• Insightful and thought-provoking - we appreciate value in every content piece. Useful takeaways and tips are its essential part.
• Confident but not pushy - we share expertise first and don’t use excessive self-promotion.
• Clear and direct - Kitcast is about simplicity in everything. That’s why the style of writing on our blog is based on simple language.

Audience and relevance

Our primary audience includes digital signage users, IT decision-makers, business owners, and marketing experts from diverse industries and business sectors. We create content that is:

• Industry-specific - meeting the needs of different industries. We write about topics relevant to professionals in diverse fields. 
• Solution-oriented - concentrating on how digital signage solves real communication challenges.
• Data-driven - citing real-world examples and relying on data analytics, research, survey results, performance metrics, and statistics.

Formatting and design

We structure our content into digestible parts by:

• Avoiding lengthy passages of text.
• Making scanning easy by logically dividing text into sections.
• Highlighting points to pay attention to with bolded and italicized words and phrases.
• Keeping sentences concise and simple.

Images and media 

• Use of visual elements (images, infographics, charts) to illustrate key points.
• Embedded videos where applicable.
• Accurate credit and attribution for all external images and sources.

Varieties and styles of content

• How-to guides - practical, step-by-step instructions touching upon various topics.
• Industry insights - articles based on trends, expert opinions and insights, and observations about digital signage.
• Case studies - a detailed examination of real-world digital signage applications and cases showing it in practice.
• Product and feature breakdowns - explanation of how Kitcast’s features or products work, clarifying their functionality.

Kitcast’s blog consists of both articles based on research and information we get by direct communication with our product and other internal teams. We bring expertise from various departments to shape content. This approach enriches it with diverse perspectives, upholding reliability and in-depth study. After interviewing the subject matter experts we develop the following content types:

• Insights from experts - blog posts with firsthand knowledge from those designing and optimizing Kitcast digital signage and its components.
• Up-to-date product details - content dedicated to our latest features and developments.
• Customer perspectives - featuring feedback, experiences, and stories from Kitcast’s users. 

Editorial process

The editorial process includes:

• Research and concept formulation - topics are chosen considering the industry trends and identifying audience interests. We also ensure the content has a defined purpose.
• Expert collaboration - our content is credible as it comes straight from the source - Kitcast’s product team and other internal experts.
• Content creation - content writers develop an article, adding expert insights, research, and industry data.
• Review and fact-checking - content is reviewed for accuracy, accountability, consistency of the messaging, and the text's overall flow.
• Final approval - Kitcast’s marketing team conducts a final review before publishing it.

Readers value content that is relevant, valuable, and well-organized. Kitcast follows these standards, making its blog a trusted resource for those interested in digital signage.