Digital signage in education allows organizations to bring the unlimited possibilities of technology to the day-to-day and impress both the students and the staff. Here’s how.
The current state of education
Education is not going anywhere. This is a sphere that is set to remain no matter how hard we are hit by the pandemic. While lockdowns have certainly lowered the time students spend indoors, every lockdown had an end and the halls of colleges and universities opened again. Online has been an effective substitute for in-person education, to the mixed thoughts of students and teachers. On one hand, remote education brought continuity and knowledge, on the other, it was plagued by failing technical capabilities, isolation, and ineffectiveness.
However, it seems that in the future these two mediums (online and offline) are destined to coexist together. As people are seeking interaction and real-life connection, offline is slowly coming back.
But as in many other spheres, post-COVID times call for new health and security measures.
And one of the greatest benefits of digital signage in education is that it can be equally efficient as a public health tool and as a powerful marketing solution. This versatility has already drawn thousands of educational institutions around the world that are using screens to give a better experience to both students and the staff.
Digital signage in education ensures safety
One of the most important things for education institutions at the moment is safety. In a time when the outbreaks of coronavirus put countries to a halt, it is essential to make sure that everybody indoors abides to social distancing measures. This way the chances of spreading the virus are less likely.
The screens are perfect for public announcements and urgent messaging. You can use digital signage to broadcast important health information, inform students about the mask-wearing, promote vaccination, display health alerts in case of an emergency. In other words, by installing displays you’re making sure that the message gets through.
From the psychological perspective, having such broadcasting in place keeps everyone disciplined and minimizes the risk of spreading. Also, it sends a powerful message to all the educational process parties (students, their parents, staff) that you, as an organization, care about their well-being and do everything to keep everyone safe. That, in turn, leads to a strengthened trust.
Digital classroom transformation
As we’ve mentioned earlier, the COVID-19 pandemic has changed the way education is perceived nowadays and made online learning from an underdog into a most important trend of 2020 and 2021. That means that when it comes to being offline, the previous things may not work and only those colleges and universities that adapt to a new digital reality will be popular with students.
Adding interactive displays is your primary solution. Digital signage for educational institutions brings the necessary transformation by adding an engaging tool that can be used during the classes.
The screens can
- display photo and video content
- interact with students via their mobile devices
- assist the explanation of lessons
- deliver stunning visuals
- gather feedback
And the nicest thing about digital signage in education is that you as an institution have unlimited opportunities to create the content you need to make the process of learning more engaging and fun. It bridges the gap between the digital sphere that your students are very familiar with and the classical educational model.
By creating a digital signage network colleges and universities show that they are keeping their hand on the pulse of technology and it can become a defining reason for people to choose their institution. Also, screen technology gives more exciting ways to teach and diversifies learning.
Making offline more digital
Today schools, colleges, and universities are places where students spend a lot of time. When there’s no engaging digital technology inside, the premises and designs may feel very disconnected from the online-heavy lives of those students. By installing the screens you are making sure that your institution is up-to-date and boasts a slick modern look.
Here’s what a typical digital signage framework in an education institution may look like:
- It all starts with the entrance. Display there can be used for greeting all visitors and broadcasting important studies-related information.
- As the premises of university and college campuses can be quite big and quite confusing, it would be an excellent idea to use the screens for wayfinding. Guide the visitors to your institution using the displays
- Digital signage can also be effectively used for the convenience of the teachers. Displays in the teacher’s room can show the schedules, broadcast important educational information and some motivation. This way you’re showing that you actually care and make the work for your teachers more enjoyable and organized
- The study rooms can also use screens. They can fulfil various functions and be an active participant in the lectures and seminars.
As you can see, digital signage is a great tool to revamp an educational experience and make it more interactive and engaging.
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