Weekly Digest Of Must-Read Articles (20.09)

Every week we read tons of articles, browse through a variety of editorials and long reads to find the 10 most interesting pieces you can’t miss on any occasion. This week you’ll find out how the new privacy law in California can reshape the tech industry. You’ll learn how to increase the ad viewability in the street’s digital noise. Entrepreneur gives a voice to the powerful women in tech to share their advice. Read all of this and more in our new weekly digest of 10 articles we’d like you to like.

10 Powerful Women in Tech Share Their Best Advice for Managing a Team. – Entrepreneur

“How does a leader manage to harness the talents of a group without letting things descend into chaos? How does a leader give firm direction without stifling creativity and individuality?

In a series of profiles on “Women of The C-Suite”, we spoke with hundreds of female leaders about the most important ideas to keep in mind in order to lead a team. Here are ten great insights from 10 powerful women in tech.” Read the article.

Bad Spelling on Billboard Gets Cell Service Brand Some Attention, Bigly. – MediaPost

“Copy desks are just quaint memories at most places that deal with the printed word, so you’d think that typographical errors wouldn’t raise an eyebrow with the public by now.

You’d be wrong.

Visible, a cell phone carrier, just put up 150 billboards around Denver. One of them read this way: “Unlimited massages, minutes and data on Visible’s $40/mo phone service.”

The misspelling (of “messages,” if you missed it) was all part of a plan to get the public and the press to notice.” Read the article.

Airbnb Says It Will Go Public in 2020. – Associated Press

“Airbnb Inc. said Thursday it plans to go public in 2020, a long-awaited move by the home-sharing company that is both loved and reviled for its disruption of the hotel business.

Airbnb disclosed the news in a brief statement. It didn’t give a target date for the initial public offering or say why it thinks the timing is right. Airbnb was valued at $31 billion last year, according to Renaissance Capital, which researches IPOs.” Read the article. 

What Happens to OOH Spending During a Recession? – Billboard Insider

“Talk of an upcoming recession has caused many to seek out warning signs and to take some financial precautions. In fact, The Economist magazine reports that Google has “registered an alarming rise in searches related to ‘recession.’” But regardless of when, if, or why a recession hits, understanding how a recession could potentially impact media buying can help sign operators prepare for a future economic downturn.” Read the article.

Silicon Valley Is Terrified of California’s Privacy Law. Good. – TechCrunch

“In a little over three months, California will see the widest-sweeping state-wide changes to its privacy law in years. California’s Consumer Privacy Act (CCPA) kicks in on January 1 and rolls out sweeping new privacy benefits to the state’s 40 million residents — and every tech company in Silicon Valley.

California’s law is similar to Europe’s GDPR. It grants state consumers a right to know what information companies have on them, a right to have that information deleted and the right to opt-out of the sale of that information.” Read the article. 

Why Viewability Suffers in Ad-Heavy Environments. – Digiday

“John Wanamaker, one of the early pioneers of marketing in the US, famously stated in 1922, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Remarkably, this adage is still true in the age of digital advertising. In fact, the viewability of digital display ads hovers at around 50-60 percent, according to eMarketer.

It’s no wonder that marketers are demanding more from their advertising investments. Unfortunately, too often this has led agencies and publishers to adopt strategies and tactics that attempt to get the attention of the audience, often by disruptive and counterproductive methodologies.” Read the article.

The End of the Beginning. – rAVe Pubs

“t’s all going to be in the cloud — that’s what the researchers seem to be saying to the whole AV/IT world. 
Certainly, technologies like digital signage storage and retrieval and a lot of security archives are already on or migrating to cloud or some hybrid of the cloud-based platforms. The reality is perhaps a bit different than that rose-colored viewpoint presented by the cloud-based purveyors.

What seems to have been lost or at least partially ignored in this whole debate is the value of and frankly the simple existence of the existing massive infrastructure investment both in hardware and facilities.” Read the article.

Jeffrey Epstein Infiltrated Science Because It Was Ready to Accommodate Him. – The Verge

“Money and power are clarifying agents: they tell you who people are. Jeffrey Epstein liked to describe himself as a “science philanthropist,” and academics liked to take his money. Among them was Joichi Ito, who stepped down on September 7th as the head of MIT’s prestigious Media Lab, where a host of tech products were developed, including the E Ink used in Amazon’s Kindle and Guitar Hero.

Ito resigned following an investigation by The New Yorker’s Ronan Farrow, which showed that Ito accepted more money from Epstein than he’d previously disclosed and that he went to great lengths to conceal the source of that money.” Read the article.

6 Examples of Incredible Content Marketing From Technology Companies. – Contently

“What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin.

But that makes sense. It’s extremely difficult to turn a profit without offering (or leveraging) some kind of tech in 2019, which means marketing those products has become very complex. It’s looking more and more like the intro sequence of HBO’s Silicon Valley.” Read the article.

What Will My Grandchild Remember? – The New York Times

“When we think about legacy, what we leave behind as grandparents, probably values top the list: We hope we will have transmitted lessons about kindness, justice, strength and confidence, the boundless nature of love.” Read the article.