TikTok as a digital signage tool?

TikTok digital signage? But how these two things can be connected if they belong to two different worlds, you may think. Well, there’s a link here, and those brands that find it can expect a tremendous social media boost. Let’s take a closer look at how TikTok and digital signage can work together.

Why TikTok is the social media du jour?

The users

Since its launch in 2018, TikTok has conquered the world. Taking the good old short video concept of Vine and spicing it up with a mysterious algorithm and music it broke the internet. 

Today, it’s huge. 1 billion monthly active users huge. It’s not just an app that teens use anymore, it’s a full-fledged marketing vehicle that sees brands spending an astronomical amount of money on campaigns, hashtags, and competitions. 

Here’s how it looks user-wise compared to competitors like Snapchat and Instagram:

Source

It has been often said that TikTok is the social media choice for Gen Z. While the lines have blurred in recent years, the network is still very much popular with this age group. In other words, if the focus of your marketing is them, TikTok is a fantastic place to promote your brand there. 

These are the stats regarding the Gen Z TikTok use: 

Source

It’s growing and growing. And it doesn’t show any signs of stopping its meteoric rise. 

The engagement

There’s another reason why TikTok is beloved by advertisers. It’s all about the engagement. 

The engagement rate here is the highest among the competitors. It’s 4.25% percent making TikTok an irresistible treat for any advertising campaign that wants eyeballs. For example, Instagram has it at a modest 0.60% and that’s quite a difference. 

Scrolling, interacting, scrolling again, that’s the modus operandi of TikTok users. And it’s a gift that keeps on giving for the brands. 

Okay, that’s amazing. But what about TikTok digital signage? 

Now we’re getting to the good part. How can you use the screens to unleash the power of TikTok in real life? Well, a smart digital signage strategy is the answer. 

What we’re talking about here is the “TikTokification” of the physical world. It’s about making a bridge between the online world and the offline. But it can only work if you’re taking both worlds seriously. 

TikTokification works perfectly for brands that are active on this social media platform and want to enhance their presence on one hand, and not lose the chances to interact with the target audience offline on the other. 

Let us walk you through this process step-by-step.

Step 1 - Establishing the connection

It goes without saying that you need a TikTok account. Leading a good one is an art in itself but let’s say you’re doing it right and constantly putting out great content that your followers love. 

The next thing you need is a digital signage network. You may have one already, just not using it for TikTok purposes. If you don’t, then Kitcast is a great choice.

We offer a cloud-based easy-to-use ecosystem with unlimited creative power. You will only need a screen, an Apple TV, and an app to launch your network. The whole deployment process is very straightforward and takes less than 10 minutes per screen. 

Step 2 - Strategizing 

TikTokification needs a plan. Sit down and think about the ways you can engage with your audience in order to: 

a) grow your TikTok account

b) improve your physical customer experience 

The plan comes down to: 

a) what? 

What content you’re going to show? 

b) when? 

What is the right time to show it?

c) why? 

What is the outcome that you want to achieve?

Once you’ve got the full picture, shoot!

Step 3 - Opening the portal

TikTok is an enigmatic place and at times its algorithm is hard to understand. The certain thing about it is that it loves the content that is good and relevant. 

Also, it’s also important to say that not every brand is TikTok’able. If you’re in teen-oriented retail, that’s one thing. If you’re in the mortgage business, that’s a different story. For the first, the fast-paced, meme-driven world of TikTok is a natural habitat. For the second, it may prove to be a loss of money in the end. 

That’s why opening the portal means that you know exactly what you do online and how TikTok is relevant to your business. Then, with this knowledge, you’re turning to digital signage to enhance the effect.

What is the content for TikTokification?

Here are some ideas for the content to use in your process of bridging TikTok and digital signage: 

- TikTok videos from your brand account

- call-to-action videos asking users to record their own 

- competition launchers 

- filter promotions

- celebrity / influencer TikTok endorsements

- AR and VR-powered campaigns 

- Brand videos not directly from TikTok but using the TikTok aesthetics

- TikTok quests and games encouraging users to actively interact with the brand’s account