The Easiest Way to Start Using Digital Signage

Here is a quick start manual for digital signage. What you’ll need, how much it costs, what to pay attention to and how to use it for the benefit of your business. We’ve got you covered and offer years of experience in this exciting industry.

The static days are over, it’s time to go digital. If this is an attitude your company or organization is having at the moment what can we say, it’s amazing. You’re entering the world of opportunity, and it’s beautiful. Digital signage software gets you further in marketing.

Now, it’s time to start planning. The first thing you need is digital signage software, the backbone of a whole system. It should be: 

• reliable 
• flexible
• cost-effective
• secure
• easy-to-use

The combination of all these things ensures a smooth digital signage system functioning. 

How to choose the right digital signage software

Look at your business, analyze what it needs exactly from digital signage, and go from there. There are many approaches to acing this technology but all of them depend on the size and the needs of your company. Digital signage amplifies your marketing so having a strategy is essential for success. 

As for the software itself, it’s a little bit easier to choose. As in any industry, there are companies that proved over the years their trustworthiness. Kitcast prouds itself to be such a company. We have been in this business for many years now, we’re not shy of transforming according to the latest trends and we’re striving to give our customers the absolute best digital signage experience. We are the cloud-based solution that works great both with small businesses and enterprises. It’s all about the technology and Kitcast delivers the golden standard of what effective digital signage is right now. 

What makes a good digital signage software

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That’s what you should look for initially, that’s your best shot at a quick start manual for digital signage.

Why simplicity? Because today’s world is extremely rapid and you simply don’t need to spend lots of time on technological things you don’t need. An ideal solution for business in 2022 should be quick, intuitive, powerful, and simple. 

Kitcast believes in that. Our software is plug-and-play. Long gone the times of miles of cables, expensive IT management teams, and headaches on headaches of taking care of complex systems. It should be easy. 

Let’s say you’re managing 50+ screens in a shopping mall. Before cloud-based solutions, you would need to have a separate digital signage operator to take care of every single screen. The system was not understandable for non-tech people and very burdensome. To use it you would require special skills and if there was a problem you would need to call the IT rescue. It all was heavy and very costly. 

Cloud-based solutions like Kitcast have a completely different philosophy. To create a digital signage network with us you would need just 3 things: the screens, the Apple TV plugged into the screens, and the app. All of it would be controlled from anywhere in the world by anyone from your team. Simple and powerful, just like it should be. 

You can find out more about how our app works here. 

I have digital signage up and running, what now?

It’s important to understand that digital signage is a tool. It’s one of the most effective means to broadcast content. But there’s one mistake that many businesses and organizations make when it comes to applying it in practice. If there’s no great content, no matter how advanced the digital signage system is, it won’t work. 

It’s the same with, let’s say, guitar and great composition. You may have the best, coolest, most expensive guitar in the world but if there’s no song to play or if the song is simply bad, no matter how nice is the instrument itself, this will not work. 

Digital signage is the guitar. The song is the content. Make sure that your content is awesome. Make sure that your content is top-notch. And then you may be sure that the digital signage will do what it does best: engage the audience and capture their attention. 

What does it bring? Sales, sales, and more sales.

And who doesn’t want that?