Multiscreen Digital Signage: How to Organize it Without Freaking Out

This article is all about multiscreen digital signage tips. What it is, how to organize it properly, how to distribute content, and how to keep sanity along the way. While many businesses need that kind of digital signage, few really master it. That’s why it’s important to have a clear vision of how things work in that domain.

What is multiscreen digital signage?

The meaning of this is pretty self-explanatory. Multiscreen digital signage is when you use more than 1 screen in your network. While it may sound simple on the surface, it’s all in the nuances. 

While some businesses may feel good with only one display, it’s not the case when you really want to level up your marketing game, or you’re a company or organization that would like to have spectacular content delivery. That’s when you realize that one screen is definitely not enough and you need more. 

More can be 3-5. More can be 100-500. It all will be multiscreen digital signage and there should be an approach to this kind of display network. Because at the end of the day nobody wants a cacophony of displays randomly showing some content. You want your digital signage network to perform like clockwork. And there should be a concept. There should be a multiscreen digital signage strategy. 

Each screen must be fulfilling a content mission. There shouldn’t be any that are left out or just broadcasting randomly. You’re spending money on this technology, after all. It should be taken seriously and the content should flow organically throughout the network. 

How to properly organize the multiscreen digital signage?

Look, every business has its own specification. If you’re a retail store with a capacity to host up to 10 displays, it’s one thing. If you are a mega shopping mall with unlimited digital signage capabilities employing both regular screens and video walls along with interactive digital signage kiosks, well, that’s a whole different reality.

And while these two cases would require different content and different strategies, the approach to organizing multiscreen digital signage remains largely the same. There is a recipe for success and we’d like to share it with you as one of the best multiscreen digital signage tips. 

So, in order to have a successful network of multiple screens you would need to: 

1. choose the powerful digital signage software
2. know everything about your audience’s content demands
3. have a detailed content strategy 
4. be ready to experiment and adapt according to real-life results

Basically, if you’ve got these 4 points right, everything else becomes a technicality and you are always prepared to change your signage technology to address any issue. Let’s go through every point to make it clearer.

1. Choosing the powerful digital signage software

It all starts with the software. Digital signage it’s an absolute must. From our practice, those who just start with signage technology often don’t do research before opting for the software and have a negative experience with screens afterward. We can’t stress this enough, the software is the brain of the whole operation. 

And if it’s multiscreen digital signage, it’s the program that will control the displays and ensure that the network works smoothly and the content is dully shown.

Don’t rush when choosing your software. Read the reviews online, take time to understand its operation, think about the hardware too, and check out the content creation capabilities.

For example, with Kitcast you’re getting an all-in-one kind of software solution. 

• Deployment takes mere minutes
• It works with Apple TV so you don’t have to buy expensive outside equipment
• It can easily power lots of screens
• It has a content management and creation system that is among the best and most user-friendly on the market

2. Knowing everything about your audience's content demands

The audience is everything for effective marketing. And the good news is, that you probably already have all the data you need if you’ve been running a business for some time. 

Why do you need the information about your audience? While it’s pretty basic, still it’s necessary to repeat. All of your content decisions would stem from your audience's interests. That is how things should work. You create content for the people that frequent your space.

And digital signage would be the best way to broadcast that content and make sure people love it.

3. Having a detailed content strategy 

Now, you have content, ok. What to do with it? How do you show it properly? When to show it? These are the questions that you would ask yourself when working on content strategy. 

And what do we mean by the word “detailed”? When it comes to multiple screens, it’s not enough to just know what you will be showing. It is important to detail which screen would show what and when. Get precise with this, know well your network and what it is capable of.

Control each screen not only technologically but content-wise too. 

4. Being ready to experiment and adapt according to real-life results

In the modern world of business, nothing ever stays the same. The pandemic showed this. Companies should be ready to adapt, follow new trends, and experiment easily. Thankfully, digital signage allows all that as it is highly flexible and versatile. 

When there are many screens it is never about stability. Multiple screens mean lots of opportunities to reach your target audience. And some ways would work better than others. No content strategy even the most well-written one wouldn’t show what will happen in real life.

That’s why you should shoot and take notes. What content works, why it works there, which screen is the most effective, etc. Ask questions, find answers, and adapt accordingly without forgetting to constantly experiment. 

This is a recipe for a great multiscreen digital signage operation.