Interactive digital signage is on the rise. And the future of it is bright and glorious. As physical spaces are pivoting to digital with the speed of lightning, interactivity is something everyone is trying to achieve. It’s definitely an exciting approach that is sure to impress your customers and bring communication to a better, more intimate level. Let’s see what is digital interactive signage, how it works, and what you can employ within your business or organization.
Why interactivity is cool?
If you’re promoting something you want people to see it. But only seeing it doesn’t do a huge difference. In the modern world, it’s easy to miss any kind of content. That’s why ideally you’d want potential customers to interact with whatever you’ve got prepared for them.
The most powerful content influence you may have is when a consumer of your content is ready to let it enter their lives and become a part of it. That in turn brings more trust in your brand, and it helps you to become relatable to a customer.
And that’s why interactive digital signage is cool. It’s the next level of communication, a different dimension you’re inviting your audience to. It’s a whole philosophy of talking to your customers through the means of technology. Make sure that the conversation is interesting and you’re not too much. But it’s the practice, we’ll get to it in a second.
First of all, let’s see what types of interactive digital signage there are.
3 types of interactive digital signage
As digital interactive signage is something new, there has never been a proper classification of its types. Considering our experience in the industry, we’d like to present you with our vision.
Generally, you look at 3 digital signage interactive types:
1) physical
The main feature is that the customer has to physically perform an action to interact with the screen. Technologically it’s quite an advanced solution to realize.
It’s versatile and can be effectively used for many purposes. Usually, it is used to facilitate the customer experience and bring it to a new qualitative level.
Examples of physical interactive digital signage are ordering kiosks like the ones that fast food restaurants use. The customer is physically interacting with the digital screen choosing the meals, browsing through the menu, ordering, and paying. It’s an all-in-one solution that makes the customer experience better and quicker. Also, a restaurant can use such a kiosk as a classic signage screen for showing promotions, for example.
Another case of physical interactivity is the wayfinding screens at shopping malls. The visitors tap the virtual map to find what they’re looking for. In connection with other screens on the premises, it can form a big digital signage network.
2) combined reality
Now this one is the most elaborate solution. Combined reality digital signage can use AR, AI, VR, and holograms to interact with customers. We’ve written a lot on this blog about the usage of these new technologies with the screens and that’s exactly what’s happening here.
Combined reality signage’s primary goal is to excite and impress by giving the customer something that he/she has never seen before. As you may see, the power of such a connection between the novel technology (if it’s done right of course) and the amazed user is a gift that keeps on giving for the marketing strategy.
Examples of this kind of interactive digital signage include 3D screen projections, AR try-on kiosks, and holograms in retail stores you can actually interact with.
3) call to action
While the previous two types require expensive solutions and know-how to create, the call-to-action interactive digital signage is in line with the classic screen technology experience. You just need a screen and a call to action. It may sound simple but, in fact, it’s at the core of any digitally curated interactivity.
User-generated content solicited via screens is one of the best examples of this type. You use displays to ask customers to post their own photos and videos using your brand hashtag. Do they interact with your content? Yes. Do they have a connection to your brand? Also yes. So it’s a win-win approach that is sure to bring you communication with the audience.
Digital signage guide to starting doing interactive
We recommend you to commence with the third type first to test how interactivity fares within your business or organization.
In order to start on the right foot you would need to:
- do thorough research on your audience
- create interactive content that is sure to capture their attention
- connect this to your overall marketing strategy
- be ready to experiment and adapt your approach taking into account the feedback
It’s interactive when the customers actually interact. As stupid as it sounds, it’s the truth. You have to strive to deliver the best content to achieve the best results. Do that.
Kitcast would be happy to help you with starting your CTA interactive digital signage.
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