It seems that even after death King of Rock'n'Roll won't be able to help falling in love with the audience. The UK company Layered Reality plans to bring the immersive Elvis hologram experience to London in November 2024.
https://www.youtube.com/watch?v=48wWtE8wHn8
What happened: that should have happened sooner or later. Elvis hologram joins the digital pantheon of life-like optical illusory performances of Whitney, 2Pac, and ABBA. The British company Layered Reality has unveiled the show called "Elvis Evolution" which will take place in Central London in November 2024.
According to the company, the performance will include "AI and holographic projection, augmented reality and live theatre" to recreate the said evolution of King's turbulent life and rise to meteoric fame.
Check out our compilation of 6 mind-blowing examples of concert holograms
What's remarkable here is that Layed Reality has reached an agreement with Authentic Brands Group, the owner of the Elvis Presley estate, for an upcoming show. That means that the spectators can expect an authentic and original depiction of Presley's life. The archival footage and family photos were also used to design the show.
The precise method of operation of Elvis hologram remains to be seen. From what Layered Reality said in the press and in the announcement on the website, it seems that it may be the good old Pepper's ghost optical illusion with the projection on the screen. What makes "Elvis Evolution" intriguing is the promise of an AI component in the show. But that, again, may be just for marketing purposes.
Additional info: the life and death of Elvis Prestley is still very much popular with the public. In 2022 we've seen Austin Butler-led "Elvis" biopic. In 2023, Jacob Elordi played "Tutti Frutti" singer in Sofia Copolla-directed "Priscilla."
"Elvis Evolution" won't be the first time the King of Rock'n'Roll gets the holographic treatment. Las Vegas has been doing that for some time now. See Elvis hologram performing alongside Celine Dione:
https://www.youtube.com/watch?v=bfaSlH9Y8rU
Also, there was a very weird attempt to bring Elvis to life using a deep fake technology on the stage of 2023 America's Got Talent. Emilio Santoro performed the song with Presley's face broadcasted and voice altered using AI. See this slightly unsettling performance here:
https://www.youtube.com/watch?v=Jr8yEgu7sHU
Finally, the closest attempt to reviving Elvis Prestley in the form of a hologram was accomplished in... "Blade Runner 2049" movie. There, Ryan Gosling and Harrison Ford have a shootout over the malfunctioning performance of the Elvis hologram. The whole sequence is the one for movie studying books:
https://www.youtube.com/watch?v=j6_DT_HIFN0
Probably, the "Elvis Evolution" will look something like this.
See the world's largest kinetic sculpture inside Royal Caribbean's new ship
Why Kitcast is going to DSE 2023
