Digital signage for transportation is a step forward when it comes to information dissemination. Whether it’s wayfinding or real-time alerts, the screens are able to provide effective communication and make the lives of people better. Installing displays can also lead to an improved experience of using the transport from A to Z.
Let’s take a look at the best examples of digital signage transportation.
1. Information about arrivals and departures
Screens are a game changer for the travel industry. But probably you already know that. Hardly any railway station or an airport doesn’t feature a board of some kind showing the arrival and departure information.
But there are always ways to improve the network. For example, in addition to the main screen with arrivals/departures, you can also operate multiple smaller screens around the premises of the station, airport, or transit point.
This way you’re reducing the travel anxiety of the visitors, providing them all the necessary information about the gate, track, flight, train, or bus number on the go. It may seem like a minor change to the design of your terminal, but travelers are sure to appreciate such a gesture.
2. Wayfinding
There’s usually some amount of stress involved with short and long commutes. Show people that you care by providing an easy-to-understand wayfinding by installing a screen.
There are several ways to do this:
a) you can opt for touch-based wayfinding kiosks with an interactive map
b) screens used for other transportation digital signage purposes can include directions to and guide people toward their destination
c) you can employ the video walls (with multiple screens pressed together) to highlight the most critical wayfinding information like the direction to the gates, passport control, or the security checkpoint.
3. Highlighting the security
Security matters when we talk about big transportation hubs. The screens ensure that every message gets through and people know what to expect.
This is particularly relevant for the security at the airport. In order to organize the flow of people without delays and unnecessary pauses, screens can be placed before and within the area showing exactly what the process is like and explaining to visitors what is needed from them.
This way you’re getting a more organized queue and more informed travelers.
4. Real-time alerts
Various emergencies happen in transportation hubs. You should have a tool that helps to adequately react to them. Digital signage in transportation fulfills this purpose ideally.
When you’ve got a large network of screens all around the premises of your hub, they can all be turned into informational boards within a second. That’s the beauty of the signage technology, it’s all about the versatility and flexibility.
That’s why if you have an alert, there’s an efficient way to let the people know immediately. You can switch content quickly and the broadcast is very visual.
5. Advertising
Nothing can rival the screens when it comes to advertising. You simply don’t have a better tool around.
Within the transportation industry, displays allow you to create a network that you will be in control of. It can be diverse too. You can include the regular screens, the kiosks, the AR and VR-powered screen installations, the giant boards, and the impressive video walls.
In other words, digital signage for transportation gives you unlimited creative potential too, and the space for advertisers to realize the boldest of the ideas.
That, in turn, leads to a bigger income for your hub from advertising.
6. Baggage carousels information
It may sound like a no-brainer, but baggage carousels need screens too. People are in a waiting mode and they are guaranteed to see the screens.
On one hand, you can use this digital signage space for practical purposes. Show the flight, the baggage information, and the alerts. But screens also allow you to use this area for more advertising and audience interaction.
7. Entertainment
It’s not only about the schedules and directions when there’s digital signage for transportation involved. It’s also about creating a memorable experience through entertaining the visitors.
Airports, train stations, bus terminals, and public transportation stations are places where people spend lots of time throughout their lives. Why not make them more engaging and amusing? Screens are there to transform dull spaces into multimedia interactive experiential hubs.
Have a digital art exhibition, enhance branding through deploying the atmospheric big screens, run competitions using the power of digital signage, interact with your visitors, and unleash the power of AI and VR within the transportation space.
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