Digital signage in fashion industry: the guide

Let’s take a closer look at digital signage in fashion industry. From ensuring a better in-store experience to enhancing the runways, screens have long been used by the brands. Fashion is a very future-oriented sphere and technological solutions are always welcome here. Digital experiences took over in recent years and they are going to be even more important in the long run.

Here’s our guide on using digital signage in the fashion industry.

What is digital signage in fashion industry?

Digital signage is a technology that enables showing content through the screens. 

When it comes to fashion, there are three primary applications for the display solutions: 

1) in-store

This is about digital signage in fashion retail. In other words, you’re deploying screens at your store to boost the engagement rates, create a special atmosphere, and add interactivity. 

2) off-store

It’s about fashion events and pop-ups. Signage technology can be a part of the design of a certain experience, can be used to bring the wow factor or serve wayfinding purposes. 

3) advertising

You can turn to digital signage for awesome fashion advertising at shopping malls or using DOOH.

Why does every fashion store need to use screens?

The screen technology is compelling when it comes to distributing content. Thousands of companies use the capabilities of the displays to elevate the customer experience and make stunning visual installations.

Here are some of the great advantages of digital signage that the fashion industry can use: 

- it’s engagement-first 

Screens are immediately seen. In-store displays ensure active engagement with the customer. Paired with high-quality fashion content, it’s a perfect marketing tool. 

- it’s easy to set up

When you’re using Kitcast for your in-store fashion signage, all you need to do to create a network is connect your Apple TV to a screen and download our app in the App Store. This is really that easy.

- it is flexible

Flexibility matters with lots of different content types and formats. You want a technological tool that is well-suited for the fast-paced world. With Kitcast digital signage you’re getting just that. Our state-of-the-art CMS allows you to have full control over the content you’re going to run. 

- it is irresistible

Fashion is visual. Digital signage is an extension of that. It can make your brand message shine brighter. It brings irresistibility to the table and makes the heads turn.

- it boosts sales

Sales are what we’re here for, right? You want your fashion store to be profitable. Screens work amazingly for showing promotions, showcasing specific items, highlighting new collections, and announcing collaborations.

Digital signage on the runway and shows

Adding screens to runway shows can be cool in ways more than one. 

First of all, you can realize any creative visual idea by equipping the catwalk with displays. There can be standalone screens, big video walls, and customized screen installations. The sky is the limit of what you can do with digital signage technology in place.

Another application for the signage technology is wayfinding. Fashion events can take many shapes and forms. From Milan Fashion Week to smaller pop-up shows in warehouses, there’s diversity here. Make the experience smooth and pleasurable for everyone by using digital signage for directions. 

Placing screens for wayfinding allows you to control the people’s movement ensuring that everyone knows where to go.

Also, during events, the screens can be used as a link to social media. You can show live feeds, ask for user-generated content, do rounds of questions, and engage with the audience in the digital way through QR codes.

AR and VR digital signage in fashion retail

In 2024 new technologies are on full display. Augmented reality has quickly been adopted by fashion brands in search of more personalized and unique customer experiences. In recent years we’ve seen lots of curious applications of AR technology from the leading players of the fashion industry. 

Swedish fast fashion retailer H&M is one of the leaders of this movement. It has been actively upgrading its stores with futuristic “magic mirror” try-on technology. The company installed these screens in its Cos US stores. Basically, it’s a display with AR technology that can “scan” the clothes and offer personalized products and styling recommendations.

One more example of digital signage in fashion industry - virtual fitting rooms also rapidly shoot into the mainstream. First, the Chinese womenswear brand Lily did it in Shanghai with the help of digital signage. Then we’ve seen this innovation in an app form by Zeekit. Fendi presented its metaverse experience with Meta. And Adidas used screens with QR codes to enable their virtual try-on feature for the sneakers.

Screens serve as a powering force behind AR technology, a kind of link from the world of physical to the world of digital.