There’s nothing more valuable for the success of your visual marketing than the digital signage content. It’s what your audience sees, it’s how you engage. But great content doesn’t just emerge. It takes preparation, it takes planning. That’s why we’ve written this article on how to create a perfect digital signage content plan.
We’ve all seen it. Bad content is everywhere and unfortunately, it’s a problem that persists in many businesses and organizations around the world. Often there would be a big investment into the infrastructure to show the content but minimal in the content itself. This shouldn’t be like that.
It’s time we care about the content.
How can you actually care? By treating it with all seriousness. With adequate preparation. Here are the TOP tips to achieve that.
1. Don’t rush, take your time to analyze the audience
Yes, you should definitely show all the great content you’re having using digital signage technology. No, doing it without preparation won’t change much and can make it even worse.
Marketing in 2022 is an extremely sophisticated affair. While it may seem like a bunch of photos and videos, some emails, and a little bit of SMS, the true masters of digital marketing know every single tiny thing that influences people’s buying decisions. And they are ready to utilize it all to gain more.
However, as every business is different, there is no one magical formula that automatically guarantees the mountains of gold. It’s important to research and experiment. To test what needs to be tested. While it may be tempting to just start and expect the quick outcomes, it’s the patience of research that brings the most results. That’s why take your time to know what your audience is, what it expects, and how it wants to be interacted with.
2. Choose the right digital signage management software
What is digital signage content management software? It’s an app that allows you to manage, plan and control everything you’re showing using the screen technology. In other words, it’s your control room where you’re deciding what, when, and how the content is distributed.
Of course, you want it to be easy to use and effective. That’s what Kitcast offers, a digital signage management system that doesn’t hold back when it comes to intuitivity and functionality.
Our dashboard allows you to easily create your own content according to the industry’s gold standard as well as import what you already have. All of it while ensuring smooth performance. We offer digital signage content management done right.
3. Put all your plans into physical form
The essential rule of digital signage content management is documenting it.
- write everything down
- make schedules
- determine the types of content you’re creating
- have a task system in place
- create the audience profiles
Document!
It will give you the necessary organization and visual aid to see how your digital signage content plan is faring. Also, by having it all put together it becomes easier to see what works and what doesn’t and adjust your plans accordingly.
As for the tools, good old Google Suite will work perfectly. For task management use Trello.
4. Don’t just create content. Create awesome content
In the era of short attention spans, triviality is destined to fail. Right away. People have so much content around them that there’s an excess. That makes the job of marketers harder around the world but it also opens the gates for more creativity. And as Kitcast is always for everything with a creative edge in it, we think it’s beautiful.
That’s why everything you do content-wise should be peak. Don’t copy, don’t be boring, don’t over broadcast. Find the pieces that work best and amplify these results. And don’t be afraid to experiment and ask people for feedback.
5. Treat content plan as an ever-changing thing
It’s always this one question: “how often change digital signage content?”. And the truth is, there’s no universal answer for that. Every business would have it differently.
For example, if you’re in the youth clothing industry, you will be changing content at an increased rate with the change in the trends. The youth are super-connected, they use social media and everything in their world has a rapid pace.
On the other hand, a clothing brand of, let’s say, men's suits won’t have the same issues. It’s not so much about the trends there, it’s more about the class and taste. That will be reflected in the content plan.
So it depends and your strategy should be able to foresee what’s next in your industry.
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