Christmas British Airways campaign utilizes digital to get personal

The latest Christmas British Airways campaign shows a lesson in personalized marketing by using screens to show handwritten welcome messages.

https://www.youtube.com/watch?v=e_FJQ_kQn0w

What happened: the UK's flagship carrier finishes 2023 with a heartwarming DOOH campaign that has a very customizable touch. The company collected handwritten notes from people to put them on big screens at Heathrow, Gatwick, and London City airports.

This Christmas British Airways campaign is flawlessly executed on many levels. First of all, the handwritten part makes the content on the screens feel genuine. Then the company said that the messages would be coordinated with the incoming flights so the person the message is addressed to will be sure to see it on the screen upon arrival. Moreover, it's a great way to connect with customers on a deeper personal level and make something special for them.

Why we love it: this piece of advertising is exactly how you execute a festive digital signage campaign. British Airways utilizes screens to send a touching message of human reunion and does it most effectively.

The campaign is created by Uncommon Creative Studio.

While you're here, let's also revisit the new British Airways safety video the company unveiled in April this year.

https://www.youtube.com/watch?v=gBGbDQbwzWU

It features a plethora of well-known British faces such as Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge, and British Airways’ uniform designer Ozwald Boateng. They star alongside the real-life British Airlines staff.

It's always great to see an airline that does things differently. It really shows that British Airways put a lot of creative effort into designing this video. And we're all in.